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Privacy Policy

Last updated: 05.01.2026

At Direct Ear Care (“we,” “us,” or “our”), we respect your privacy and take the protection of your personal information seriously. This Privacy Policy explains how we collect, use, store, and safeguard your data when you use our website or services. By using them, you agree to the practices described below.

1. Who this Privacy Policy is for

This Privacy Policy applies to:
  • Patients booking or receiving services, including earwax removal, hearing assessments, or consultations.
  • Individuals contacting us through phone, email, or online forms.
  • Visitors using our website, including appointment booking tools and information pages.
  • People interacting with us via social media or other online platforms.

Children’s Privacy

We are committed to protecting the privacy of children. If you are under 16, you should only use our services or provide personal information under the supervision of a parent or guardian.

For children under 16, we collect only the personal information necessary to provide safe and effective care, including:

Basic details (name, date of birth, and contact information). Health information relevant to treatment or consultation. Appointment records and treatment notes.

Parents or guardians must provide consent for children to receive treatment. We rely on this consent to process their data, and we never use children’s information for marketing purposes.

2. About Direct Ear Care

Direct Ear Care is a UK-based ear care provider delivering professional earwax removal, hearing assessments, and related audiology services. We are responsible for deciding how your personal data is processed (data controller). Some services may involve sharing your data with healthcare professionals or service providers for treatment, scheduling, or administrative purposes.

3. How we collect your data

We collect information about you:

From you directly:
  • When booking appointments, submitting inquiries, or contacting us via phone, email, or website forms.
  • During face-to-face consultations, treatments, or assessments.
  • Through feedback, surveys, or patient forms.
From third parties:
  • Referrals from GPs or other healthcare providers, with your consent.
  • Payment providers or banks for processing transactions.
  • Technology platforms or service providers supporting our website or communications.

4. What personal data we collect

We may collect:
  • Basic information: name, date of birth, gender, and contact details.
  • Health information: Ear and hearing health details, treatment history, and medical records relevant to your care.
  • Appointment and service information: booking records, consultation notes, and follow-up details.
  • Financial information: Payment details, invoices, and billing records.
  • Technical information: IP addresses, browser type, device information, and website usage data.
  • Special category information: Sensitive health data collected in line with healthcare regulations.

5. How we use your data

We use personal data for purposes including:
  • Providing safe and effective ear care services.
  • Managing appointments, consultations, and follow-ups.
  • Processing payments and handling invoices.
  • Communicating important service updates, reminders, or notifications.
  • Improving our services, website, and patient experience.
  • Complying with legal and regulatory obligations.
We only process your information when there is a lawful reason under UK GDPR, such as your consent, contractual necessity, legal obligation, or legitimate interest.

6. How we share your data

We may share your information with:
  • Healthcare professionals involved in your treatment.
  • IT and administrative service providers supporting our systems.
  • Payment processors to complete financial transactions.
  • Regulatory or legal authorities where required by law.
We do not sell your personal data to third parties.

7. Transferring your data abroad

Some data may be processed or stored outside the UK. Where this occurs, we ensure that appropriate safeguards are in place to comply with UK GDPR, including standard contractual clauses.

8. How long we keep your data

We retain your personal data only for as long as necessary:
  • To provide services or fulfill contractual obligations.
  • To meet legal or regulatory requirements.
  • To resolve disputes or enforce agreements.
After this period, data is securely deleted or anonymized.

9. Cookies, AI, analytics, and profiling

We may use cookies, analytics tools, and AI-powered administrative tools to improve website functionality, service efficiency, and patient experience. You can manage your cookie preferences through your browser settings.

10. Marketing communications

You can opt in to receive marketing information, including news or promotions. You may opt out at any time by contacting us at or via unsubscribe links in communications.

11. Your rights

Under UK GDPR, you have the right to:
  • Access and receive a copy of your personal data.
  • Correct inaccuracies in your data.
  • Request deletion of personal data where applicable.
  • Restrict or object to processing in certain circumstances.
  • Withdraw consent where processing relies on it.
  • Request data portability.

12. Exercising your rights

To exercise your rights, contact us at:
We will respond within the timeframes required by UK GDPR.